TikTok has unveiled the most searched terms in Pakistan for 2025, offering a revealing look into what mattered most to users throughout the year. The data highlights how the platform has evolved beyond entertainment, becoming a trusted source for discovery, guidance, and real-life decision-making.
From cricket moments that united the nation to everyday searches around food, travel, and product reviews, TikTok’s search trends reflect the diversity of interests among Pakistani users. The findings show how people are increasingly relying on short-form video content not just to watch, but to actively seek information.
According to TikTok, search activity in Pakistan during 2025 demonstrates a clear move toward purposeful and practical usage. Users are turning to the platform to plan trips, follow breaking news, learn new skills, and evaluate products before making purchases. This shift positions TikTok as a key digital companion in daily life.
Umais Naveed, Content Operations Lead for South Asia at TikTok, noted that the platform’s search feature has become deeply integrated into how Pakistanis navigate everyday decisions. Whether tracking a major cricket milestone, preparing for an event, or exploring lifestyle ideas, users are increasingly choosing TikTok for quick and relatable insights grounded in local context.
Travel searches stood out as a major theme in 2025. Destinations such as Islamabad, Lahore, Karachi, and scenic landmarks like Altit Fort in Hunza and the Chenab River attracted strong interest. Users are increasingly depending on creator-led travel content, reviews, and visual storytelling to plan visits and discover lesser-known locations across Pakistan.
Cricket remained a dominant force in national search behavior. Searches related to major matches and players, including Babar Azam’s century and Pakistan’s clashes with India and South Africa, reflect how TikTok has become a hub for real-time reactions, highlights, and fan discussions. The platform allows users to experience national moments collectively as they unfold.
Entertainment searches also played a significant role. Pakistani users showed strong interest in TV shows, award ceremonies, and international content, particularly Turkish dramas. Music searches revealed a mix of local and international artists, indicating evolving listening preferences shaped by viral trends.
Food-related searches, from traditional biryani to trending items like lava burgers, matcha drinks, and Dubai chocolate, highlighted TikTok’s influence on culinary curiosity. Users increasingly rely on short videos for recipes, reviews, and food recommendations.
Beyond entertainment, notable searches included software updates, mehndi designs, AI prompts, and product reviews. This signals a growing reliance on TikTok for learning, problem-solving, and staying updated on technology and lifestyle trends.
Overall, TikTok’s 2025 search trends underline the platform’s transformation into a powerful discovery engine in Pakistan, blending culture, utility, and community-driven content in one place.
