Meta CEO Mark Zuckerberg has addressed concerns about the user drop-off on Threads, the company’s new Twitter competitor. During an internal town hall meeting, Zuckerberg acknowledged that improvements were needed to retain more users.

“We’re still early in the journey with Threads, but we’re learning a lot,” Zuckerberg said. “We’ve seen some good progress, but we also know that we need to do more to keep people engaged.”

Zuckerberg said that Meta is planning to add a number of new features to Threads in the coming months, including a desktop version, improved search functionality, and more ways to connect with friends. He also said that the company is considering integrating Threads with Instagram, which could help to boost user retention.

“We’re committed to making Threads a success,” Zuckerberg said. “We believe that there’s a real need for a product like this, and we’re excited to see what the future holds.”

Threads was launched in November 2022 as a way for users to share more personal and ephemeral content with their close friends. The app was designed to be a more intimate alternative to Facebook and Instagram, and it quickly gained popularity. However, in recent months, there has been a significant drop-off in user activity.

According to a recent report by Sensor Tower, Threads has lost over 70% of its active users since its launch. The report also found that the app’s average daily active users have fallen from 2.5 million to just 700,000.

The drop-off in user activity has raised concerns about the future of Threads. However, Zuckerberg’s comments suggest that Meta is committed to the app and is willing to invest in making it a success.

It remains to be seen whether Meta will be able to turn things around for Threads. However, the company’s willingness to address the user drop-off and its plans to add new features are positive signs.