Apple is preparing to make its long-anticipated entry into the foldable smartphone market, with reports suggesting the debut of a device widely referred to as the iPhone Fold later this year. While industry attention has focused on this larger foldable model, a new development indicates that Apple may be working on a second form factor as well.
According to a report by Bloomberg, Apple has begun internally testing a flip-style foldable iPhone. This clamshell design, commonly referred to as the iPhone Flip, would mark a strategic expansion of Apple’s foldable ambitions beyond a single premium device.
The iPhone Fold is expected to follow a book-style design, similar to devices that unfold into a tablet-sized screen. In contrast, the rumored iPhone Flip would feature a compact clamshell mechanism, folding vertically to reduce its footprint. This approach could appeal to users seeking portability without compromising on flagship performance.
Apple’s entry into the foldable segment comes after competitors such as Samsung have already established a strong presence with their Galaxy Z Fold and Flip series. By testing both foldable formats, Apple appears to be evaluating which design aligns best with its ecosystem, hardware standards, and long-term product roadmap.
The clamshell-style iPhone Flip could target a different audience than the iPhone Fold. While the Fold may cater to productivity-focused users who want a larger display for multitasking, the Flip would likely emphasize compact design, style, and everyday convenience. This dual-device strategy would allow Apple to compete across multiple segments of the premium foldable market.
Although Apple has not officially confirmed either device, industry analysts suggest that the company is carefully refining hinge durability, display crease minimization, and battery optimization before launch. Apple’s reputation for entering product categories only after extensive research and development suggests that its foldable devices will prioritize build quality and seamless integration with iOS.
If both the iPhone Fold and iPhone Flip reach production, Apple could significantly reshape the foldable landscape. The company’s ecosystem strength, combined with its loyal customer base, may accelerate mainstream adoption of foldable smartphones.
As anticipation builds ahead of Apple’s expected September announcements, the possibility of two foldable models signals a bold new chapter for the iPhone lineup. Whether the iPhone Flip launches alongside the iPhone Fold or at a later stage, Apple’s move into this evolving segment is poised to intensify competition and redefine premium smartphone innovation.
