The International Cricket Council has officially confirmed that Pakistan Television Corporation and Myco will serve as the exclusive broadcast and digital rights holders for all ICC events in Pakistan until 2027. The announcement solidifies a multi-year partnership aimed at expanding cricket’s reach across the country through both traditional and digital platforms.
Under the new arrangement, PTVC, in collaboration with Geo Super, will oversee television broadcast rights. This collaboration is expected to deliver extensive coverage of ICC tournaments to millions of viewers nationwide, ensuring high-quality access to global cricket competitions. With Pakistan being one of the ICC’s most passionate and engaged markets, the agreement further strengthens the country’s connection to international cricket.
On the digital side, Myco will manage streaming rights, partnering with leading local platforms such as Tamasha, Tapmad and ARY Zap. This ensures that fans will have multiple reliable online avenues to watch live matches, highlights and tournament-related content. The partnership aims to enhance accessibility for younger and digitally active audiences who increasingly consume sports through mobile devices and streaming services.
The rights package includes an extensive list of ICC events, covering major men’s and women’s tournaments as well as youth competitions. With the ICC Men’s T20 World Cup, ICC Women’s Championship, Under-19 World Cups and several qualifying tournaments falling within this cycle, Pakistani fans will enjoy uninterrupted coverage across all formats and age categories.
The agreement reflects the ICC’s strategy to strengthen fan engagement in key cricketing nations. Pakistan, known for its vibrant fan base, stands among the top markets in terms of viewership and digital participation. By awarding broadcast and digital rights to local partners, the ICC aims to build deeper connections with audiences while supporting the growth of cricket across the region.
Industry observers highlight that the new rights period comes at a time when demand for streaming and digital consumption is at an all-time high. With multiple platforms delivering ICC content simultaneously, Pakistani viewers will have unprecedented access to global cricket, regardless of their preferred medium.
As the global cricket calendar continues to expand, the partnership between ICC, PTVC and Myco ensures that fans in Pakistan remain at the heart of the game, enjoying seamless coverage through 2027 and beyond.
