The Karachi-based anchorperson and modest fashion influencer Asra Amir announced the launch of Pakistan’s first ever-modest clothing brand “Modesto”, in an event on Sunday, 17 November.

Modesto will feature a curated selection of ready-to-wear pieces including dresses, tops, pants, suits, and scarves in a variety of colors and fabrics. Catering to the latest fashion trends, the chic items are available in pastel as well as bold colors, and embroidered woven patterns. Apart from clothing, Modesto also offers a wide range of fashion accessories including sunglasses, jewelry, and aims to offer shoes, jeans, and t-shirts in the near future.

“With the inception of Modesto, we are driven by the love of colors, freedom, and self-expression. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” said Asra Amir, the founder of the fashion line.

Inspired by Asra Amir’s personal experience looking for fashionable and modest clothing, the fashion line features standout pieces accented with the brand’s uniqueness and versatility as it effectively turns designs into emotions, helping fashion lovers to express themselves freely.

“Modesto” is a fashion initiative by Asra Amir in an attempt to fill the gaps in the Pakistani fashion industry about modest fashion. With this launch, it has set the benchmark for modest fashion wear in Pakistan and the East.